I help non-ESG leaders turn sustainability into a competitive advantage.

" I'm on a mission to democratize sustainability in business for all SME leaders and their advisors. " 

Over the last 15 years, I’ve developed cutting-edge expertise on sustainability & commercialization in business.

Way back in 2010 - when ESG was barely a word - I was completing my master’s thesis on triple bottom line business models, convinced it was possible to increase your profits & your impact simultaneously.

I then purchased a creative consulting agency with my best friend, which we quickly turned into the first Quebec-based B-Corp service provider, nearly a decade ago.

We more than 5X the agency, operating on the EOS & B-Corp systems, and got to advise some of the most progressive Canadian organizations on their sustainable growth, branding & communication strategies.

I then came to the conclusion that the traditional consulting model wasn’t scalable enough to match the ESG imperatives of our times.

I needed to democratize my knowledge & expertise to the many.

So I sold my shares, packaged my methods into easy-to-use tools & programs for n the non-ESG experts, with the ambitious goal to help 1 000 000 SMB leaders grow their business faster & more sustainably.

I now advise hundreds of startup founders, entrepreneurs & SMB leaders every year and implement systems to help them execute their sustainable growth plan with success.

When I'm not working on my business, I angel invest in impact startups, spend time with my family, and compete in triathlons.

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